Journalism portfolio Essay Example | Topics and Well Written Essays - 1000 words

Journalism portfolio - Essay Example The gathered information shows that there must be unique factors behind the popularity of the Ray-Ban sunglasses, helping it beat competition in the market. The portfolio therefore, mainly aims at establishing these factors, which have contributed to the success of the Ray-Ban sunglasses worldwide. In the portfolio, there is different information, and findings about Ray-Ban, including its other products, challenges, and its marketing strategies. First, it was important to understand and be familiar with the Ray-Ban Company and its history, before delving deep into its business operations. It is established that Ray-Ban brand stepped in the market in 1937, with Bausch & Lomb, an American company, as its founder. Although sunglasses in this era were meant for pilots, this company started manufacturing sunglasses and other fashionable products, for ordinary people. Later, Ray-Ban became popular for the Aviator and Wayfarer sunglasses, which came in various colours and lenses, for both p ilots and ordinary people (â€Å"Timeless fashion† 2012) Ray-Ban sunglasses are stylish and fashionable, but quite expensive, yet still manage to acquire a large global market (â€Å"Ray-Ban† 2013). ... However, the company has dealt with this by informing its customers of the unique features of its sunglasses, such as the lenses, frames and hinges, and the company logo on the sunglasses, which make it easy to differentiate between the real and fake Ray-Ban sunglasses (â€Å"Aticle Alley† 2011). This is the main information in the portfolio, which has helped demystify the success of Ray-Ban brand. This whole exercise of researching Ray-Ban has been a fulfilling one. To a greater extent, it has been like a learning process in the field of business. On the other hand, personal fulfilment came about in terms of making some discoveries about a concept that I had no idea about. For instance, I could have been wondering why Ray-Ban is so popular, but had never taken the initiative of finding out the phenomenon by myself. Therefore, this process has made me learn about the Ray-Ban company in detail, something I could have not achieved were it not for this project. Through this resea rch, I have achieved considerable academic knowledge. First, I have gained more knowledge in the field of journalism. Journalism is all about researching and finding out the truth and facts about aspects that had never been addressed before (Hartin 2004). This is exactly what I did on my personal level, as I had not attempted to research about Ray-Ban before. In the field of business, this project has imparted in me business knowledge. Basing on facts about Ray-Ban, I have learnt the strategies a company can use to ensure a successful and popular brand. In the case of Ray-Ban, this is putting the needs of customers first, to ensure customer satisfaction (Evans & Berman 2003). In the context of media production, the findings of this

Economics Research Paper Example | Topics and Well Written Essays - 250 words - 1

Economics - Research Paper Example A recession comprises of a period of contraction: downfall in the above variables that spans for more than a few months. The US is currently in the recovery stage while a great number of states within the US are actually going through expansion. The US economy saw an increase in the annual rate of GDP and the unemployment rate fell as thousands of jobs were created. However, despite the growth in GDP, the job growth rate is slow. By the third quarter of 2013, the real GDP rose by 4.1 percent showing promising signs (Bureau of Economic Analysis (BEA), 2013). While the revenues of American companies have also risen by a large fraction, they are only hiring carefully to fill positions strictly required by them thereby reducing costs in an uncertain external environment. Considering the historical trends from the NBER (2013) data, the US economy is experiencing an economic expansion and should be turning into a contraction by the year 2014. Although the data presents a drop in the unemployment rates nevertheless the rate is still high. Therefore, even if the US markets are doing well, a large number of Americans still remain unemployed. Thus, the forecasters are predicting a declining economy in

Hunting and animals Essay Example for Free

Hunting and animals Essay Charles Dickens once said, â€Å"There is a passion for hunting something deeply implanted in the human breast. † I agree with this quote. Hunting is very exciting and fun. However, many disagree with me. No one rides the fence though. You either think that hunting is good or that hunting is bad. What do you believe? Do you think hunting is positive or negative? I believe hunting is good because it helps feed those in need, it helps control the population of wild animals, and it helps farmers who may have animals on their land they want to get rid of. A lot of people look at hunting and think of all the gruesome things we are going to do to Bambi. They never stop to think about what the hunter is doing with the game. Hunters aren’t just killing animals for fun, they use the meat to either eat or donate it. Several hunters give their game to people in need. They donate their meat to homeless shelters or food banks for less fortunate people that might not be able to afford to put enough food on the table. That way the people in need will be able to have a little bit extra on their plate. Hunting also helps control the population of wild animals. You can only hunt during a certain period of time during the year so that the animals are able to reproduce and won’t become extinct. You are also limited to the amount of game you can get. That way it won’t become a chaotic free-for-all and protects the animals from being wiped out. However, if hunting wasn’t legal, the population of wild animals would skyrocket. This would cause a boost in the already high number of car crashes due to animals, such as deer standing in the middle of the road. According to State Farm, an estimated 1. 5 million vehicles collide with deer in the United States. This caused over $1. 1 billion in property damage. These crashes also caused several injuries and deaths. Hunters must also pay to get their hunting license. The money they spend for their licenses go back to the conservation of the environment. Finally, hunting also gets rid of unwanted pests. Several animals annoy farmers and other land owners by messing with the farmer’s crops. Animals will go through the fields and eat the crops that the farmers can go out of business because the crops aren’t plentiful or good enough. For this reason we need hunters because farmers wouldn’t be able to succeed and all of us would suffer because the less crops coming into the stores, the more money the stores are going to ask for the customers to pay for the product. So actually vegetarians depend on hunters. Most vegetarians buy their vegetables from local stores. Hunters get rid of the animals that would ruin the food vegetarians would buy. Many people think hunting is wrong simply because they don’t look at the benefits that come with hunting. Hunting has many benefits including feeding others, controlling wildlife population, and helping farmers get rid of unwanted pests. For most hunters, the reward isn’t killing animals, it’s knowing they helped people that may not be able to survive or succeed without them. That’s what boosts my passion to hunt.

Playing Basketball Essay -- Personal Narrative Essays

Playing Basketball Being part of the basketball clique in high school helped me learn the intrapersonal and social communication skills I use today. As a child playing basketball was my favorite activity or hobby. It's also the way I met a lot of my good friends that I have now. All my close friends I have met. I have met them through playing basketball.. Whether they were on my team, the opposing team or just fans in the crowd who admired my play. Not only has basketball helped me gain friends, but basketball also taught me a lot about life. There are many aspects of life that coincide with basketball. For instance basketball is a team game and an individual game. Like in life you have to work together with other people. The communication skills I learned from basketball helped me communicate with friends, girlfriends, parents and bosses at work.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  I started playing basketball in the fifth grade. In the fifth grade I was a quiet and shy little boy. I rarely talked to my teammates and kept to myself. As the years went by I learned how to communicate with my teammates and my coaches and began to break out of my shell so to speak. I started making more and more friends that also went to my junior high. Basketball helped me meet a lot of new people. By the time I left junior high I had already a core group of friends I hung out with that I met from playing basketball.   Ã‚  Ã‚  Ã‚  Ã‚  I remember my first day of high school like it was yesterday. A lot of my friends were...

Relapse Prevention Plan Essay

Jed, a 38 – year old welder, enrolled in the treatment center after his arrest resulting from drunken driving (DUI/DWI) (National Institute on Alcohol Abuse and Alcoholism, n.d.). His lawyer has advised him to stop drinking and get treatment until his trial date, which is in approximate two months. Jed does not believe that he will serve any jail time, but feels that treatment could help strengthen his court case (National Institute on Alcohol Abuse and Alcoholism, n.d.). In this paper, I will create a relapse prevention plan that will aid Jed as he enters into his treatment program. This paper will also show ways to identify the warning signs of relapse. A relapse begins long before the person actually picks up a drink or drug (Substance Abuse and Mental Health Services Administration (SAMHSA)-Department of Health and Human Services, 2007). Most proficient gradual warning signs that revive denial and result into intense pain calls for self-medication with alcohol or other drugs or both which is basically a noble idea. It is not a conscious task. The warning signs in this case are known to develop spontaneously and instinctively. Owing to that fact that not many recovering people are always taught on the best ways to recognize and mange relapse warning signs, they are not able to identify them up to the point when they start feeling unbearable pain. Step 1: Stabilization Relapse prevention planning will most probably not work if the relapser is not sober and in control of himself (Addiction in women, 2010). Detoxification and sobriety are very vital for the relapse prevention plan to work successfully. Having in mind that most people who relapse are toxic, even if they are sober, it will still be very difficult for them to think clearly remember things and manage their emotions. The symptoms would worsen in any case the person gets isolated from the society or when he undergoes stress. It is advisable to move slowly and focus on the basics and in this case, the question here should be â€Å"What is it that you need to do to avoid drinking today?† Step 2: Assessment This step aims at identifying the progressive pattern of problems that did result into the past relapses and then find solutions to the pain resulting from such problems. This would be accompanied by the reconstruction of the current problems, the alcohol and substance use history, life history and retrieval relapse history. Through the reconstruction and presentation of problems, the now and here issues that stand to cause immediate threat to sobriety can be pinpointed and crisis plans developed to resolve such issues. Step 3: Relapse Education Relapsers have to be familiar with the relapse process and the best ways to manage it. Involving the family and other sponsors is a great idea. The education should strive to emphasize four main messages: First, relapse is an ordinary and a natural process in the recovery out of the chemical dependence. One should not be ashamed of it like in the case of Jed who â€Å"gets jumpy† when he tries to stay away from drinking, feeling â€Å"closed in or like he is suffocating†. He also cannot imagine how to explain to his buddies why he is not joining them in the bars. Secondly, people are not all of a sudden taken drunk. There are gradual warning sign patterns that indicate they are slowly cropping in again. Such signs can only be recognized when one is sober. Thirdly, after they are identified, the recovering individuals can get to learn how to manage such relapse warning signs when sober. And the last one is that hope is real. Jed once attended a few AA meetings, but did not feel that AA was helpful: â€Å"It was listening to a lot of guys whining†¦.† This should and will most likely change if he attends a lecture that describes the typical warning signs that precede relapse to chemical use. Step 4: Warning Sign Identification Relapsers should be able to determine the problems that resulted into relapse. The main objective here is to list personal warning signs that made them move from a state of stable recovery all the way back to chemical  use. There is hardly ever just a single warning sign. Ordinarily a series of warning signs develop one after the other to create relapse. The cumulative effect is what wears them down. The ultimate warning sign is basically last blow. Regrettably most relapsers think it is the last warning sign that caused it all. For this reason, they tend to assume the early and more delicate warning signs that leads to the final disaster. Step 5: Follow-up The warning signs are unbound to change with progress in recovery (Field, Caetano, Harris, Frankowski & Roudsari, 2009). Each of the stages involved in the recovery process has distinctive warning signs. The ability to deal with the warning signs of one stage of recovery does not warranty that one will know how to manage the warning signs of the next stage. The relapse prevention plan therefore has to be updated more often which should be; monthly for the first three months, quarterly for the first two years, and annually thereafter. Call now for immediate relapse prevention help. References Addiction in women., (2010). Harvard Mental Health Letter, 26(7), 1–3. Field, C. A., Caetano, R., Harris, T. R., Frankowski, R., and Roudsari, B., (2009). Ethnic differences in drinking outcomes following a brief alcohol intervention in the trauma care setting. Society for the Study of Addiction, 105, 62–73. National Institute on Alcohol Abuse and Alcoholism. (n.d.). Case examples. Retrieved March 28, 2010, from http://pubs.niaaa.nih.gov/publications/Social/Teaching%20Case%20Examples/Case%20Examples.html Substance Abuse and Mental Health Services Administration (SAMHSA)-Department of Health and Human Services, (2007). Retrieved October 31, 2010 from http://www.oas.samhsa.gov/nsduh/2k7nsduh/2k7results.cfm#2.7 Category: Essay Alcoholic Anonymous. (2014). About AA meetings [Newsgroup comment]. Retrieved from http://www.aa.org.au/new-to-aa/about-aa-meetings.php Capuzzi, D., & Stauffer, M. D. (2012). Foundations of addiction counseling (2nd ed.). http://dx.doi.org/1009-0001-1763-00001764 National Institute on Alcohol

The Importance Of A Research On Bipolar Disorder - 1009 Words

The Importance of Mice Research in Understanding Bipolar Disorder Introduction This presentation will be discussing the contributions non-human animal research has made to the field of psychology while focusing on developments in bipolar research. It will begin with an exploration of three research examples that used mice to make discoveries relevant to bipolar disorder. Then my presentation will acknowledge the ethical concerns behind non-human animal research. Next, my presentation will go into an analysis of non-human animal research by discussing its advantages and how valuable this research has been to psychological understanding. The presentation will conclude with a summary of all the points discussed. Research Example 1 Young,†¦show more content†¦Research Example 2 Roybal, Theobold, Graham, DiNieri, Russo, Krishnan, Chakravarty, Peevy, Oehrlein, Birnbaum, Vitaterna, Orsulak, Takahshi, Nestler, Carlezon Jr, and McClung (2007) investigated how mice with a mutated CLOCK gene exhibit many of the same behaviors as manic patients, such as decreased sleep, hyperactivity, and increased stimulation for reward (See Slide 2). CLOCK mutant mice show increased dopamine firing and bursting in the ventral tegmental area (VTA), an area important for reward pathways. A functional CLOCK protein was added to the VTA of mutated CLOCK mouse. After this procedure, the anxiety levels and hyperactivity of the mouse returned to wild-type levels (See Slide 3). This research showed that CLOCK protein is important in regulating the behavior typical of bipolar patients experiencing a manic phase. Additionally, this study showed that CLOCK mutant mice are good models for mania. Research Example 3 Flaisher-Grinberg and Einat (2009) conducted an experiment by providing hyperactive mice with one of two drugs (mood stabilizer valproate or the antidepressant imipramine), and then testing the mobility of the mice using the forced swim test. Valproate is often used for manic episodes in bipolar patients and is known to decrease hyperactivity. As hypothesized, valproate increased immobility

James Pattersons New Book Releases

James Pattersons first novel The Thomas Berryman Number was turned down by 31 publishers before it was accepted by Little, Brown, and Company in 1976 and won the Edgar Award for Best First Novel. Since then, Patterson hasnt looked back, routinely releasing several books a year, often co-written with other writers. Some are stand-alone novels, some are part of one of his popular series, and some are written for children or middle-schoolers. New Patterson Books for Teens and Adults NYPD Red 4 -  written with Marshall Karp. The elite task force NYPD Red is called in only when a case involves the rich and famous. Following a shocking murder and high-stakes robbery at a movie premiere, NYPD Red gets the call.Private Paris -  written with Mark Sullivan. Jack Morgan of the investigative agency Private is pressed into duty in Paris. His task is to locate his clients granddaughter who is on the run from a brutal drug dealer.15th Affair (Women’s Murder Club Series #15) - written with Maxine Paetro. Detective Lindsay Boxer finds herself in the awkward position of investigating her possibly a very dangerous husband. When an explosive tragedy throws San Francisco into chaos, the clues hit too close to home. She turns to the Women’s Murder Club for help.The Games: A Private Novel -  written  with Mark Sullivan. Join Jack Morgan and members of his renowned investigation firm Private in a new adventure. As they work to secure the Olympics, the threats c ome fast and furious. It’s up to Jack to stop a lethal plot to decimate Rio.Bullseye (Michael Bennett Series #9) -  written with Michael Ledwidge. Detective Michael Bennett must locate the source of a threat that could ignite a war like the country has never seen. A snowstorm provides the perfect cover for the lethal assassins. Only Bennett can save the President of the U.S. and the country.Cradle and All -  Teen edition. In Boston and in Ireland, young virgin women find themselves pregnant. Cities are overwhelmed by epidemics, famine and floods. It feels like something awful is coming, but what?Woman of God  - written with Maxine Paetro. As massive crowds await the white smoke rising from the Vatican to indicate a Pope has been chosen, some among them speculate whether the new Pope could be a woman.Missing: A Private Novel - written with Kathryn Fox.The world’s top detective agency, Private Investigations, takes on a simple case of locating a CEO, but when all e vidence of his existence disappears, the simple case turns dangerous.Filthy Rich -  written  with John Connolly and Tim Malloy. This true crime tale is an explosive blend of money, power and sex. The story focuses on Jeffrey Epstein, one of New Yorks financial elites. His taste for young girls resulted in a fall from grace and eventually scandalized one of Americas richest communities.Cross the Line (Alex Cross Series #24). A shooting of a police officer in Washington, D.C., leaves Alex Cross in a leadership position in the investigation. Before he can solve the case, a brutal crime wave strikes the area. New Patterson Books for Children Jacky Ha-Ha -  written with Chris  Grabenstein  and Kerascoet, illustrator. This middle-school age novel introduces a new heroine, Jacky Ha-Ha, a class clown, who makes her classmates laugh with her so that don’t  laugh  at her.  Treasurer Hunters: Peril at the Top of the World -  written  with Chris Grabenstein and Juliana Neufeld, illustrator. In the fourth book in the Treasure Hunters series, the Kidd family travel to Russia and the Arctic to outrun bad guys in their search for stolen treasure.Middle School: Dog’s Best Friend -  written with Chris Tebbetts and Jomike Tejido, illustrator. Non-stop laughs mark this next installment of the popular middle-school series.Give Please a Chance -  written with Bill OReilly. This beautifully illustrated children’s book celebrates the magic of the word â€Å"please.†Word of Mouse -  written with Chris  Grabenstein. This middle-school book examines the concept of friendship through the relat ionship of a lonely girl and a blue mouse that is looking for his family. Check the complete list of James Pattersons books for his earlier works.